PR Marketing Manager

Just Because We Built It...Doesn't Mean They Are Gonna Come...

The PR Marketing Manager's job is to do all public relations work for the production. This Includes (but is not limited to):

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STEP 1

- Reading the script (when possible)

- Meet with the Producer to discuss budget

- Meet with the Director to discuss the vision of the show and themes.

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STEP 2

- Gather demographic information about the previous seasons' audiences.

- Gather any materials or access to equipment to help with the marketing materials

- Gather volunteers to help with the production of the materials

- Gather volunteers to help with the canvasing  

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STEP 3

Pre-Production Preparation


T-SHIRT

- Secure a rough design
- Get producer and director approval - (Pick colors)
- Draw up a final rendering (proof)
- Order all shirts and delivery


POSTER/POSTCARD 

- Secure a rough design
- Get producer and director approval
- Draw up a final rendering (proof)
- Have them printed


FLYER DESIGN

- Secure a design
- Get producer and director approval -(pick colors)
- Draw up a final rendering (proof)
- Have them printed


MARQUEE / BANNER DESIGN

- Secure a rough design
- Get producer and director approval
- Hand paint or have the banner made


HEADSHOTS (of the leads)

- Gather headshots of the leads or take them
- Print a proof sheet
- Get approval from the actor and producer
- Print them black and white - (8" X 10")


BIOS (of the entire cast)

- Have each cast member type up a short bio of their past theatre experiences.
- Collect them for the lobby (and/or to use in the program)

SPONSORS

- Secure additional funding and promotions with business and parent sponsors

PRESS RELEASE

- Write a one page release of information about the show, for the public

***(6 weeks before opening night)***
              - Send to all local and web PRESS agents/ reviewers / reporters of the arts
              - Send to all local calendar listings 


SECURING PRESS SPOTS
(Promotions and Reviewers)

- Follow up with all PRESS agents about getting promos/ features / interviews
- Follow up with all theater reviewers about coming to the show
- Double check all calendar listings


WEB Presence

-Theater's website show page - updated with all kinds of information and links about the show
- Facebook page updates - sharing / likes - etc
- Facebook event postings - invites and conversation started
- Evites - (for a formal approach with an email list available)
- Cast and crew blogs - (throughout the show's process)
- Creative staff blogs - (throughout the show's process)
- YouTube promo video(s) - (interviews with cast/director/crew, clips of rehearsal, teasers etc)  

EMAIL BLAST

-Send out the press release and poster image to the email list multiple times as opening night approaches.

ALL PUBLIC EVENT PLANNING

- Any combined activities for marketing purposes (ie. dinner deals, food drives etc.) 

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STEP 4
- Hang all of the posters
- Distribute the flyers 
- Hang the banner in front of the theater
- Decorate and dress the lobby display case
- Remind the cast to wear their t-shirts
- Complete all PRESS obligations
- Finalize any event details.